WHO AM I?
Hi, I’m Alex, Personal Stylist, Speaker and Sustainable Fashion Consultant with 20 years experience in the Fashion Industry.
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If you’ve ever stood in front of your wardrobe and thought:
“This doesn’t feel like me anymore. How can I be taken seriously on stage, or walk into that boardroom, when I don’t even feel confident in what I’m wearing?” I get it. I’ve been there too.
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During maternity leave, I went from a high-flying career as a fashion buyer for Marks & Spencer and Amazon, to feeling completely disconnected from myself. The clothes that once felt like armour suddenly didn’t fit — in more ways than one. I lost my confidence, and with it, my sense of identity.
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But that chapter became the turning point. I retrained as a personal stylist and discovered how powerful style can be as a tool for confidence, visibility, and legacy. Not just for me, but for the women I now work with every day.
WHAT I BELIEVE
Style is not frivolous. It’s strategy.
It’s how you communicate your authority before you even say a word.
It’s how you align your values with your visibility.
It’s how you step into the woman you’re becoming — unapologetically.
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And it doesn’t have to mean endless shopping or chasing trends. I believe in building wardrobes that are sustainable, intentional, and filled with signature pieces that make you feel unstoppable.
WHY I DO THIS WORK
I help trailblazing women — speakers, authors, CEOs, entrepreneurs, coaches, show up in a way that reflects their brilliance. Because when your style is aligned with your purpose, you don’t just look good. You feel good, you do good, and the world takes notice.
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I’ve been honoured to share this message on the TEDx stage, in the press, and through my signature programs like the Luxe Style Formula™. But the most rewarding part will always be seeing a client light up when she finally feels at home in her style and her body again.
LET'S MAKE THIS SIMPLE
Think of me as your stylist, strategist, and cheerleader rolled into one. Together, we’ll create a wardrobe that:
✨ Feels like you (the real, powerful you).
✨ Supports your busy life and growing visibility.
✨ Reduces the daily decision fatigue and stress of “nothing to wear.”
✨ Leaves a positive impact — on you, your audience, and the planet.
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If you’re ready to reconnect with yourself and create a style that truly supports your success, I’d love to work with you.