PERSONAL STYLING SERVICES
You already know what you want to feel like in the room.
I make it visible.
The women who command six & seven figures in their business, 20% pay rises at promotions, and are referenced in conversations they're not even in - don't need to announce it.
You see it the moment they walk in.
It’s not the clothes. It’s not the bag. It’s the complete absence of effort in how they hold themselves - because every detail has been resolved. They stopped thinking about how they look somewhere along the way. Now they just show up. Fully. And the room adjusts.
That is not shopping. That is identity, made visible.
Most stylists start with your wardrobe. I start with who you are.
Before a single piece of clothing is touched, I already know you. Through five identity lenses - Human Design, Astrology, Numerology, Character Strengths and Values - interpreted through twenty years of experience including fifteen as a global fashion buyer for some of the world's most recognised brands. Combined in a way most women have never experienced before.
I understand how women are read in rooms.
What communicates authority.
What quietly undermines it.
What makes someone the one people remember, defer to, choose.
By the time I look at your wardrobe, the picture is complete.
The inner work becomes visible. That is what makes it last.
It’s why most style advice doesn’t stick - it’s built without this level of clarity.
WHERE YOU ARE
You have built a career doing work that matters. A reputation that precedes you. A standard you hold in every room you walk into.
And still. You changed three times before your last event and landed on fine. You looked at the photographs afterwards and thought: I blended into that crowd.
You have been investing in everything that gets you to the door - and then walking through it in a wardrobe built for an earlier version of yourself.
You have convinced yourself that style is the thing you will sort later. When things calm down. When you have more time. When the business is more established.
Later never comes. The rooms keep getting bigger. And the gap between who you are and how you are experienced keeps quietly widening.
You don’t need more clothes, You need what you wear to match the level you’re already operating at.
Let’s be clear what you want as this isn’t about you buying designer that you’ll never wear.
You don’t want (or need) to look expensive. You want to look like someone whose time costs that much.
You want to walk in and have the room adjust. To be the one they defer to before you've said a word. To stop the quiet convincing that happens when presence doesn't match reputation.
You want to be chosen first.
“I am now a published journalist, have spoken on an international AI panel and have two new major clients. I was approached by Radio 4, reaching 3.5 million listeners, as a guest expert, and have been invited to speak at a US forum.”
— Colette, AI Strategist
HOW WE WORK TOGETHER
I work with women across three distinct stages of style transformation:
01. THE STYLE IDENTITY BLUEPRINT
The mirror moment.
Two sessions. Five identity lenses. Your defining traits, presence signature and style direction named back to you with precision - for the first time at this depth.
You leave with language for who you are and a framework for every decision that follows. How you dress, how you present, how you walk into a room. All of it with a foundation.
What’s Included:
• Identity Calibration Report and Identity Mirror that define who you are and how you show up at your best
• Signature Style Report — unique style archetype, outfit formulas, brand directory, bespoke Pinterest board
• Two high-impact online sessions – with bespoke follow-up materials to support
So that every outfit feels intentional, every choice feels easier, and your signature style starts to reflect who you are now.
“As a speaker and coach, I needed to show up in a way that reflected my credibility. Alex made it feel effortless.”
— Claire, London
Investment: £750
02. IDENTITY TO IMPACT
The transformation you wear every day.
Seven sessions over eight to twelve weeks. Identity, colour, wardrobe, shopping, integration - each building on what came before. By the end, getting dressed is no longer a decision you dread. You walk into rooms and hold the space you have earned.
The women who have done this work don't talk about what changed in their wardrobe. They talk about who they became.
What’s Included:
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Identity Calibration and Identity Mirror session and reports
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Congruence session - Where is your presence not yet matching the level you are operating at?
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Signature Style Report — outfit formulas, brand directory, bespoke Pinterest board
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Full colour analysis with bespoke palette and physical swatch book
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Wardrobe edit with photographed outfit combinations. Body shape analysis, key pieces edited, gaps identified.
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Shopping session with follow-up online sourcing
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Integration session.How you now show up. Every upcoming visibility moment locked in with intention.
“It gave me the clarity to be completely myself and still feel like I belonged in the rooms I was stepping into.
It fundamentally changed how I showed up.
I started to see myself as part of my brand again, and how I present myself now reflects that at every level.”
– Nova, Founder & Psychologist
“I felt stuck and disconnected from my style after building my business.
Through this process, I found myself again. I became more creative, more expressive, more me.
It was like holding up a mirror and understanding myself properly, and that has completely changed how I show up.”
– Jessica, Holistic Health Coach & Studio Owner
Investment: £3,000
Payment plan: £1,000/month 3 months
03. THE STYLE LEGACY EXPERIENCE™
One partner. The whole picture.
By application only.
This is for the woman stepping into greater visibility who wants her identity, presence and style to evolve in alignment with who she is becoming. Not monthly maintenance. Me, holding the whole picture - so she never has to think about it again.
We begin with the full Identity to Impact programme. Everything that follows is built from what those sessions reveal. Strategic Style Sessions at the moments that carry most weight — a stage, a shoot, a room that carries consequence. A personal branding shoot styled and creative directed by me. Your digital wardrobe on Nove, organised and at your fingertips.
You stop managing your becoming in fragments. The right rooms, opportunities and people find you because of it.
You no longer need to think about how you show up.
It is handled.
Perfect for: Public-facing CEOs, authors, founders and keynote speakers with demanding calendars who want one less thing to manage and one powerful tool to lead with.
“She has given me a confidence I have never had before. Do not hesitate. It is life-changing.”
— Sharon, Founder
"Alex helped me align how I present myself with who I am becoming in this next chapter of my business.
This work isn’t just about clothes. It’s about taking up space differently - with clarity, confidence and impact.”
— Kellie, Founder & Retreat Host
6 Months Pay In Full: £6K
Annual Pay in Full: £12K
Pay monthly: £1,000/month
By application only
WHAT'S INCLUDED
6 MONTH PARTNERSHIP
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Full Identity to Impact programme (all seven sessions)
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Two Strategic Style Sessions used at key visibility moments
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Personal branding shoot with award-winning photographer OR Executive Presence Day
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Nove digital wardrobe support
12 MONTH PARTNERSHIP
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Full Identity to Impact programme (all seven sessions)
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Four Strategic Style Sessions across the year
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Personal branding shoot with award-winning photographer OR Executive Presence Day
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One additional Seasonal Wardrobe and Shopping Session
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Continued wardrobe evolution support throughout the year
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Nove digital wardrobe support
