PERSONAL STYLING SERVICES
You’ve built something real. You’ve become someone people watch. You’re showing up in rooms, on podcasts, in pitches, on stage. Your message is powerful. But your wardrobe?
It’s still speaking to the 2022 version of you. Your business has evolved, but your presence hasn’t.
You’re packing for a work trip, and every outfit says “she’s competent.” But none say “she’s unforgettable.”
The dress that lights you up? You leave it behind, not out of fear, but because it speaks to a version of you people don’t expect yet. What you really want is to feel powerful and memorable.
You haven’t outgrown your style. You’ve outgrown the idea that style is a luxury, and you're finally seeing it as the strategic leadership tool that it really is.
Because when you show up with alignment—everything shifts.
Yes, you could do it on your own. But I collapse time, cut out the guesswork, and get you there faster.
With clarity, confidence, and joy. Your work is demanding, your wardrobe doesn’t need to be.
When your wardrobe works, you walk differently. You speak differently. You are different.
INTRODUCING:
THE STYLE IDENTITY METHOD™
A 3-tier style transformation pathway for trailblazing women ready to be seen.
You’ve done the inner work. Built the business. Stepped into the room.
But your wardrobe? It still speaks to a version of you that no longer reflects the power, clarity, and visibility you now hold.
The Style Identity Method™ is my signature pathway to help ambitious women align their personal brand with how they show up. Whether you’re entering a new season of visibility, ready for a full transformation, or seeking strategic support all year long — this method meets you where you are and elevates you from there.
“I have greater self-acceptance, I feel more confident in dressing to fit and flatter my true shape rather than outdated ideas or a previous version of self...which makes me more happy and confident. I know much more quickly what l'm going to wear and what will make me feel good,”
Rachel, Yorkshire
WHICH STAGE OF VISIBILITY ARE YOU IN?
I work with women across three distinct stages of style transformation:
01. CLARITY – THE STYLE IDENTITY RESET
You don’t wake up thinking about your “style identity.”
You wake up standing in front of your wardrobe thinking:
Why does nothing feel right?
Why do I keep wearing the same things?
The frustration isn’t that you lack style.
It’s that somewhere between who you were and who you’ve become, your wardrobe stopped keeping up.
The Style Identity Sessions are a high-touch, two-part experience designed to help you reconnect with what feels like you again. Through expert colour analysis, personalised guidance and a clear visual direction that makes getting dressed simple, confident and enjoyable.
We’ll rediscover the colours, details and outfit combinations that bring you to life, and translate them into a curated Pinterest board that captures your personality, lifestyle and aesthetic across every category, from work to weekend and occasion.
This isn’t about following rules or fitting into a “type.”
It’s about understanding what makes you feel confident, comfortable and at ease in your own skin, and knowing exactly how to reflect that every day through what you wear.
What’s Included:
• Signature Style Discovery – define your unique aesthetic and visual direction through guided exploration and a bespoke Pinterest board, categorised by outfit type.
• Bespoke Colour Analysis – in-person colour session to identify the colours that enhance your natural features. Includes a leather colour swatch book to take shopping and a digital colour pack with jewellery and make-up advice, colour combinations and outfit inspiration to bring your palette to life.
• Body Shape Analysis – tailored guidance on proportions, fit and fabrics to enhance your natural shape.
• 5-Look Signature Style Framework – curated from your Pinterest inspiration to guide future wardrobe choices and outfit building.
• 5-Signature Brands Directory – sustainable, independent and premium labels that align with your aesthetic and values.
• Two high-impact sessions – delivered in person, with bespoke follow-up materials to support confident shopping and outfit planning.
So that every outfit feels intentional, every choice feels easier, and your wardrobe finally reflects who you are now.
Perfect for: Women updating brand photography, preparing for speaking engagements, or beginning to elevate their presence.
“As a speaker and coach, I needed to show up in a way that reflected my credibility. Alex made it feel effortless.”
— Claire, London
Investment: £749
Payment plan £375/month 2 months
Ready to show up with clarity and ease?
02. TRANSFORMATION
THE LUXE STYLE FORMULA™
This is more than a style service, it’s a transformation you’ll wear daily. For high-achieving women ready to transform their wardrobe and elevate their everyday presence.
No more mornings stood in front of the wardrobe stressed, feeling like you have nothing to wear. Endless options for every possible occasion, and that feeling of ultimate confidence when you walk in the room, comfortable in your own skin. That's priceless.
This is a premium, high-touch styling experience designed to maximise what you already own, integrate sustainable new pieces, and transform your wardrobe into a reflection of your authority and ambition.
What’s Included:
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Everything from the Style Identity Reset
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Wardrobe Transformation – style 20+ new outfits from your existing wardrobe and edit what no longer aligns with your goals or direction.
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Dream Capsule Wardrobe Shopping – curated in-person or virtual shopping experience focused on timeless, versatile investment pieces that integrate with your lifestyle and values.
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The Signature Style Integration Session – your final session brings everything together. We’ll combine new purchases with your existing pieces to create a catalogue of outfits for every occasion, complete with lookbook photos for easy reference.
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Luxe Style Formula Handbook
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Bespoke Outfit Strategy
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30 Days of Telegram/Voxer Support
"I'm really confident. I have done the work and I show up for myself daily. But here is where l was lacking confidence....my clothes. I went to Alex because I was feeling lost in my style. I had so many clothes in my wardrobe but honestly couldn't ever find anything to wear. Alex exceeded my expectations. It's so lovely to come together with someone so creative and fun."
— Chrissie, St Albans
Perfect for: Speakers, consultants, authors and senior leaders whose wardrobe no longer matches their ambition.
Investment: £2,222
Payment plan £741/month 3 months
Do you want your wardrobe to finally match your ambition?
03. ELEVATION
THE STYLE LEGACY EXPERIENCE™
For women who want full-spectrum styling support that grows with their visibility, brand, and leadership.
This is your silent advantage. A 12-month private partnership that gives you consistent styling support across every key moment—launches, interviews, panels, photoshoots, travel, and beyond.
What’s Included:
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Full Luxe Style Formula as above
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Unlimited Outfit Styling + Digital Wardrobe Vault
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2 Seasonal Shopping Edits + Ongoing Sourcing as Needed
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Monthly Lookbooks & Quarterly Planning Calls
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2 Brand/Media Shoot Stylings
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1 Personal Brand Shoot with award winning photographer
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12 Months of On-Call Telegram/Voxer Support
Perfect for: Public-facing CEOs, authors, founders and keynote speakers with demanding visibility calendars who want one less thing to manage—and one powerful tool to lead with.
“Alex has totally transformed my style. I can honestly say she has given me a confidence I have never had before. Don’t hesitate. It’s life-changing.”
— Sharon Smith
Investment: £8,849 Founding Client Offer
(£10,000 Standard)
Pay monthly £737/month
By application only – limited to 4 clients per year
Are you ready to make style your silent advantage?
COMPARE THE TIERS
Details | Personal Brand Formula™ | Luxe Style Formula™ | Style Legacy Experience™ |
|---|---|---|---|
Typical Duration | ~1 month | Up to 3 months | 12 months |
Sessions Included | 2 | 5 | 12+ across the year including quarterly planning meetings |
Wardrobe Styling | ✘ Planning only | ✔️ 20+ styled outfits | ✔️ Unlimited + Digital Wardrobe Vault |
Shopping Support | ✔️ 5 Brand Directory | ✔️ 1 Seasonal Capsule Shopping Edit | ✔️ 2 Seasonal Edits + Ongoing As Needed |
Outfit Strategy / Formula | ✔️ 5-look Outfit Formula | ✔️ Full Outfit Strategy + Luxe Handbook | ✔️ Monthly Style Planning + Strategic Capsules |
Lookbooks | ✘ | ✔️ Shopping + Integration Lookbook | ✔️ Monthly, calendar-aligned |
On-Shoot Styling | ✘ | ✘ | ✔️ 2 per year & Photo Shoot |
On-Call Access | ✘ | 30 Days Telegram/Voxer | 12 Months Telegram/Voxer Support |
Investment | £749 | £2222 | £8.849 Launch (£10,000 Std) |
COMPARE THE TIERS
Details | Personal Brand Formula™ |
|---|---|
Sessions Included | 2 |
Wardrobe Styling | ✘ Planning only |
Shopping Support | ✔️ 5 Brand Curated Directory |
Outfit Strategy / Formula | ✔️ 5-look Outfit Formula |
Lookbooks | ✘ |
On-Shoot Styling | ✘ |
On-Call Access | ✘ |
Investment | £749 |
Typical Duration | ~1 month |
Details | Luxe Style Formula™ |
|---|---|
Sessions Included | 5 |
Wardrobe Styling | ✔️ 20+ styled outfits |
Shopping Support | ✔️ 1 Seasonal Capsule Shopping Edit |
Outfit Strategy / Formula | ✔️ Full Outfit Strategy + Luxe Handbook |
Lookbooks | ✔️ Shopping + Integration Lookbook |
On-Shoot Styling | ✘ |
On-Call Access | 30 Days Telegram/Voxer |
Investment | £2,222 |
Typical Duration | Up to 3 months |
Details | Style Legacy Experience™ |
|---|---|
Sessions Included | 12+ across the year including quarterly planning meetings |
Wardrobe Styling | ✔️ Unlimited + Digital Wardrobe Vault |
Shopping Support | ✔️ 2 Seasonal Edits + Ongoing As Needed |
Outfit Strategy / Formula | ✔️ Monthly Style Planning + Strategic Capsules |
Lookbooks | ✔️ Monthly, calendar-aligned |
On-Shoot Styling | ✔️ 2 per year & 2 hour Personal Branding Shoot |
On-Call Access | 12 Months Telegram/Voxer Support |
Investment | £8,849 Launch (£10,000 Std) |
Typical Duration | 12 months |
Book a consultation to explore which tier is the right fit for you
THE STYLE LEGACY EXPERIENCE™
is your silent advantage for your ultimate evolution, let’s take a closer look…
THIS IS FOR THE WOMAN WHO:
✨ Is stepping up to the next level of visibility and wants her wardrobe to reflect her influence, not her overwhelm.
✨ Feels a disconnect between who she has become and her visual identity, which creates a niggling lack of confidence
✨ Is tired of dressing for the woman she outgrew two years ago
✨ Wants to walk into a shoot, stage, or boardroom and feel 100% ready, not ‘almost right’.
✨ Craves support from someone who “just gets it” without her having to explain, someone who sees her potential and styles for her future.
✨ Is ready to feel proud, not apologetic, about having a stylist because this is what women at their next level need as a strategic tool for elevation.
WHAT WORKING TOGETHER LOOKS LIKE
We begin with your Style Reset — my Luxe Style Formula.
In the first 90 days, we’ll define your style personality, refine what suits your shape and colouring, and build a colour palette that reflects both your natural tones and your personal brand. You’ll receive a bespoke physical swatch book to make shopping effortless and aligned.
But this isn’t just about “what suits you.” It’s about who you’re becoming. We’ll match your wardrobe to your presence, energy, and vision, so every outfit speaks before you do.
From there, we transform your existing wardrobe into 20+ ready-to-wear looks, curated for how you actually live and lead. I’ll identify the gaps and curate a personalised shopping edit using sustainable, pre-loved, or independent brands that reflect your values. Whether we shop together or I handle everything virtually, your wardrobe will reflect your values and your evolution.
You’ll never waste time scrolling your camera roll again.
Your Digital Wardrobe Vault will house every look, outfit formula, and new piece — beautifully organised and at your fingertips.
And we wrap the reset with your Outfit Strategy Session — the blueprint to make daily dressing effortless, whether it’s a keynote or coffee run. A repeatable system that simplifies how you show up, every day.
“I feel like ‘me’ for the first time in years. I now choose items from my own wardrobe with confidence and wear more colour! I feel like the best version of myself. She was nothing short of a magician in the transformation she created for me.”
— Sandie, Barnsley
STRATEGIC SUPPORT THAT EVOLVES WITH YOU
For the next 9 months, I stay in tune with your calendar and the moments that matter.
You’ve got a brand shoot coming up? I’ll plan the looks.
Launching a new service or heading to a retreat? I’ll create the capsule.
Stepping onto stage or feeling visibility burnout? You’ll have strategy, not just outfits.
We’ll reconnect quarterly to plan ahead—with monthly lookbooks tailored to your real life. You’ll receive a second seasonal shopping session and continuous wardrobe updates throughout the year. And I’ll be in your back pocket via Telegram or Voxer, so you’re never styling solo.
And when those high-visibility days arrive? You won’t be doing it alone. I’ll be there for on-set styling support for your two included shoots—ensuring every look lands with polish and intention, right down to the final frame. Culminating in a professional personal branding shoot with an award winning photographer to capture your ongoing elevation and style legacy.
THE STYLE IDENTITY METHOD™
IS WOVEN THROUGH IT ALL
This experience is rooted in my Style Identity Method™—a sustainable, strategic, identity-led approach that moves you from outdated and unsure to fully aligned.
We build a visual language that reflects your values, your leadership, and your evolution. We shop consciously, source intentionally, and elevate your wardrobe into a tool for impact—not just a mirror reflection.
WHAT YOU’LL WALK AWAY WITH
A wardrobe that reflects your authority, without feeling try-hard.
Support for every high-visibility moment on your calendar.
The confidence to walk into every room, fully seen and fully yourself
“Working with Alex was like having a style magician in my corner. She helped me see what I couldn’t. I felt stuck and bored—now I feel excited to get dressed again.”
— Claire, London
WHAT'S INCLUDED
Months 1–3
STYLE RESET
- Style personality discovery
- Colour analysis
(with physical swatch book)
- Body shape and fit strategy
- Full wardrobe edit
(with 20+ styled looks)
- Personal shopping edit
(with sustainably sourced pieces)
- Outfit Formula Session
- Digital wardrobe vault
- Telegram/Voxer support
Months 4–12
ONGOING SUPPORT
- Monthly lookbooks for your calendar
- Quarterly planning calls
- Second seasonal shopping session
- 2 brand/media shoot styling sessions
- Digital wardrobe updates
- Daily Telegram/Voxer outfit support
- 2 hour Professional personal branding photo shoot with award winning photographer to capture your style legacy
Investment
£8,849 for 12 months for founding clients
Or £737/month payment plan
By application only
Strictly limited to 4 private clients per year