PERSONAL STYLING SERVICES
You already know what you want to feel like in the room.
I make it visible.
The women who command six & seven figures in their business, 20% pay rises at promotions, and are referenced in conversations they're not even in - don't need to announce it.
You see it the moment they walk in.
It’s not the clothes. It’s not the bag. It’s the complete absence of effort in how they hold themselves - because every detail has been resolved. They stopped thinking about how they look somewhere along the way. Now they just show up. Fully. And the room adjusts.
That is not shopping. That is identity, made visible.
Most stylists start with your wardrobe. I start with who you are.
Before a single piece of clothing is touched, I already know you. Through five identity lenses - Human Design, Astrology, Numerology, Character Strengths and Values - interpreted through twenty years of experience including fifteen as a global fashion buyer for some of the world's most recognised brands. Combined in a way most women have never experienced before.
I understand how women are read in rooms.
What communicates authority.
What quietly undermines it.
What makes someone the one people remember, defer to, choose.
By the time I look at your wardrobe, the picture is complete.
The inner work becomes visible. That is what makes it last.
It’s why most style advice doesn’t stick - it’s built without this level of clarity.
WHERE YOU ARE
You have built a career doing work that matters. A reputation that precedes you. A standard you hold in every room you walk into.
And still. You changed three times before your last event and landed on fine. You looked at the photographs afterwards and thought: I blended into that crowd.
You have been investing in everything that gets you to the door - and then walking through it in a wardrobe built for an earlier version of yourself.
You have convinced yourself that style is the thing you will sort later. When things calm down. When you have more time. When the business is more established.
Later never comes. The rooms keep getting bigger. And the gap between who you are and how you are experienced keeps quietly widening.
You don’t need more clothes, You need what you wear to match the level you’re already operating at.
You want to walk in and have the room adjust. To be the one they defer to before you've said a word. To stop the quiet convincing that happens when presence doesn't match reputation.
You want to be chosen first.
“I am now a published journalist, have spoken on an international AI panel and have two new major clients. I was approached by Radio 4, reaching 3.5 million listeners, as a guest expert, and have been invited to speak at a US forum.”
— Colette, AI Strategist
HOW WE WORK TOGETHER
I work with women across three distinct stages of style transformation:
01. UNMISTAKABLE STYLE
The first step into a signature style that's entirely yours.
“As a speaker and coach, I needed to show up in a way that reflected my credibility. Alex made it feel effortless.”
— Claire, London
Monday morning, you open your wardrobe and the decision takes a minute: one of your formulas, in a colour that lights up your face. Over lunch, a new client meets exactly the woman she'd heard about. A few weeks later, she recommends you to a friend: "You'll know her. She's the one in the cobalt."
Two sessions get you there.
Session 1: Your Signature Style (1 hour, online)
We name the style elements that make you recognisably you, such as the necklines, prints and details, and translate them into what you wear.
You leave with:
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Your Signature Style Report within 2 days, so every choice gets easier
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5 outfit formulas, so getting dressed for work, events, travel or off-duty takes minutes
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5 brands chosen for your style and budget, so every piece earns its place
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A bespoke Pinterest board to come back to whenever you shop or plan an outfit
Session 2: Your Colour Analysis (1 hour online, or 90 minutes in person)
We build a palette around you, then choose three wow colours to run through your whole wardrobe.
You leave with:
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Your bespoke colour palette, so you know what to wear in every setting
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A physical swatch book, posted within 7 days, to hold against anything before you buy
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A digital colour pack with outfit combinations, so pairing colours becomes simple
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Make-up shades and jewellery ideas, so every detail supports the impression you want to make
Whatever's in your diary, you get dressed in minutes and walk out unmistakably yourself.
Investment: £799 founder rate (will be £1,200)
02. IDENTITY TO IMPACT
The transformation you wear every day.
"It gave me the clarity to be completely myself and still feel like I belonged in the rooms I was stepping into. It fundamentally changed how I showed up."
— Nova, Founder and Psychologist
An invitation to speak on a panel lands in your inbox, and your first thought goes straight to what you'll say. Your outfit is already in your wardrobe, one of more than 20 photographed and ready. On the day, the room meets the woman your work has already introduced.
Getting there takes six sessions over eight to twelve weeks. You'll name who you are at your best, then build it into everything you wear: your signature style, your colours, a wardrobe edited around you, and new pieces chosen before you arrive to try them on. The final session plans every appearance in your diary.
Alex spent years as a buyer at M&S and Amazon, choosing what earned a place on the shop floor. Here, she does it for your wardrobe.
1. Identity (1 hour, online)
We name who you are at your best, so every style decision has something solid to anchor to.
You leave with your Identity Calibration Report and an Identity Mirror one-pager to read before any moment where you'll be watched, so your attention stays on the room.
2. Signature Style (1 hour, online)
We name the necklines, prints and details that make you recognisably you.
You leave with your Signature Style Report, 5 outfit formulas, 5 brands chosen for your style and budget, and a bespoke Pinterest board. Getting dressed takes minutes.
3. Colour Analysis (1 hour online, or 90 minutes in person)
We build a palette around you and choose three wow colours to run through your wardrobe.
You leave with your bespoke palette, a physical swatch book, and a digital colour pack covering outfit combinations, make-up shades and jewellery.
4. Wardrobe Edit (2-2.5 hours, online or in person)
We go through what you own and keep what works for the woman you are now.
You leave with at least 20 photographed outfits, your body shape analysis and a list of the key pieces to add.
5. Seasonal Shopping (2 hours, in person or online)
Alex pre-shops the pieces your wardrobe needs this season and has them waiting for you, often in a private personal shopping suite. You arrive and try on, with expert eyes on every fit and online sourcing afterwards for anything still on your list.
6. Integration (1.5 hours, online)
We plan outfits for every visibility moment coming up in your diary, so you walk into each one ready.
By the end, getting dressed is no longer a decision you dread. You walk into rooms and hold the space you have earned.
"Through this process, I found myself again. I became more creative, more expressive, more me. It was like holding up a mirror and understanding myself properly, and that has completely changed how I show up."
— Jessica, Holistic Health Coach and Studio Owner
Investment: £2,750, or 3 monthly instalments
03. THE STYLE LEGACY EXPERIENCE™
One partner. The whole picture.
By application only.
This is for the woman stepping into greater visibility who wants her identity, presence and style to evolve in alignment with who she is becoming. Not monthly maintenance. Me, holding the whole picture - so she never has to think about it again.
We begin with the full Identity to Impact programme. Everything that follows is built from what those sessions reveal. Strategic Style Sessions at the moments that carry most weight — a stage, a shoot, a room that carries consequence. Your digital wardrobe on Nove, organised and at your fingertips, so that I can style you for upcoming moments using your existing wardrobe.
You stop managing your style in fragments. The right rooms, opportunities and people find you because of it.
You no longer need to think about how you show up.
It is handled.
Perfect for: Public-facing CEOs, authors, founders and keynote speakers with demanding calendars who want one less thing to manage and one powerful tool to lead with.
“She has given me a confidence I have never had before. Do not hesitate. It is life-changing.”
— Sharon, Founder
"Alex helped me align how I present myself with who I am becoming in this next chapter of my business.
This work isn’t just about clothes. It’s about taking up space differently - with clarity, confidence and impact.”
— Kellie, Founder & Retreat Host
6 Months Pay In Full: £5K
Annual Pay in Full: £8K
Pay in monthly instalments available.
By application only
WHAT'S INCLUDED
6 MONTH PARTNERSHIP
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Full Identity to Impact programme (all six sessions)
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2 x 1 hour Online Strategic Style Sessions planning upcoming visibility moments
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1 x Seasonal Wardrobe Edit and In Person Shopping Session, 20 outfits minimum
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Nove digital wardrobe support - upload your full wardrobe online for me to style looks for upcoming occasions using your wardrobe
12 MONTH PARTNERSHIP
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Full Identity to Impact programme (all six sessions)
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4 x 1 hour Online Strategic Style Sessions planning upcoming visibility moments
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2 x Seasonal Wardrobe Edit and In Person Shopping Session, 20 outfits minimum
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Nove digital wardrobe support - upload your full wardrobe online for me to style looks for upcoming occasions using your wardrobe
